Allegis Communications - Brand Management & Marketing

Allegis Communications is the marketing, brand management, and public relations division of Hospitality Resource Group, Inc. As Westchester, New York's premier communications and marketing firm, we help clients to build brand awareness and loyalty by effectively communicating value, innovation and purpose.  Our strategies engage key audiences and penetrate new markets. Our clients benefit from our diverse resources, creative vision and broad perspective across the whole marketing spectrum.

Clients appreciate our “big picture” approach, long-term creative planning and strategic recommendations. We work closely with our client partners to develop a deep understanding of their values, their brand equity and unique market position, objectives and goals, competitors, customers, challenges and markets. We establish marketing objectives, create compelling messages and apply them to all aspects of their communications and business development programs. We deliver results to clients through a variety of disciplines including:

• Brand Management
• Website Development
• New Media and Social Networking
• Advertising Campaigns
• Public Relations and Media Management
• Crisis Management
• Strategic Identity and Positioning

Brand Management & Marketing

Many of our clients’ most successful sales and marketing programs arise through the development of collaborative relationships. We help clients develop productive alliances through their sales channels, customers, strategic partners, the media, shareholders, employees, community influencers and others.  The core element of our strategy begins with the development and enhancement of our clients’ public image, core organizational values and investment in brand equity.

We provide our corporate clients with image solutions that build strong brands and help them develop positioning strategies that put them in the forefront of their industry, in the homes of their consumers and at the fingertips of their most important end-users. Our specialties include logo and tagline development, launches and positioning, special events and sponsorships. We help clients spark market interest and create demand to build loyalty with key audiences and potential consumers. We understand the value of key market positioning and work proactively to communicate a consistent and positive image.