February 2017

Our Family of Companies
 
 
 

One of the best ways to grow your business is to be involved and engaged in the communities you serve. And whether you work for a private sector employer or a not-for-profit organization, we all have a shared stake in our success.
 
In this month's HRG newsletter, we review an important trend centered on the actual benefits of doing well by doing good that's gaining ground with companies across all industry sectors. 
 
Here at HRG, we collaborate with regional business organizations and partner with employers to support those who work hard every day to improve our communities. And as we prepare to enter our 20th year in business, we will be highlighting the contributions of our strategic partners and leaders who have played an important role in these efforts. Stay tuned for more about a very special year-long HRG celebration that will debut next month!  
 
We hope you enjoy this edition of our newsletter, and look forward to seeing your posts on our HRG LinkedIn Group or Facebook pages. As always, if you have a topic you would like us to cover on event planning and management, workforce development, or branding and marketing communication, please let us know.
 
Wishing you continued success, as we look forward to spring!

Regards,  
 
 
 
Robert O. Sanders Jr., CMP
Managing Partner
Hospitality Resource Group, Inc.   
 
Cause Marketing- Doing Well/Doing Good
We work and live in a society that values hard work, and success is often measured by growing market shares and expanding stock portfolios.
 
Meanwhile, a parallel universe of people are working just as hard to achieve goals that have nothing to do with profits, in support of the communities we live and work in.
 
As we all succeed by working together, an interesting trend has developed that is breaking down the lines between the hard realities of business and the importance of developing better communities that thrive on the support from leaders who invest in them.

Business Investments In Causes- The Payoff
 
Recent research by Fortune Magazine and others in the media has shed new light on the growing support from companies who are finding that promoting the "greater good"  is actually also good for their bottom lines.
 
What we are learning is that promoting and giving to important causes, from local to global initiatives, is paying off and reflecting well on their brands.  
 
Area Businesses Leading the Charge
 
Here in our own home county of Westchester, there are many examples of businesses that have made a dedicated, long-term commitment of their time and resources to support the not-for-profit community. Companies large and small have continued to invest in regional efforts to promote good works.  
Examples include:

HEINEKEN USA- This global brand powerhouse based in White Plains is "Driving innovative, purposeful sustainability and responsibility programs by embedding Brewing a Better World (BaBW) into our business", and these initiatives are led by a Director of Corporate Social Responsibility. BaBW "serves as the foundation for how the company operates, interacts with others, builds relationships and brings their great brands to market, responsibly."  
MasterCard
 
This financial services leader based in Purchase, NY promotes their support for "a sustainable future in everything we do, every day", and their corporate support also includes "advancing social sustainability, conducting business in an open and transparent way, and responsibly managing our environmental footprint".
Other smaller businesses with a regional footprint are also deeply involved in promoting the growth of important causes, with notable examples that include:
 
Original Energy and Robison Oil- These companies, owned and operated by the Singer family, have been major sponsors and supporters of area not-for-profit organizations for decades. Some recent examples include the  Westchester Association of Development Officers , and the  Original Energy Shine a Light on Veterans  project that offers area municipalities the opportunity to install LED lighting at Veterans memorial sites at no cost.
EVP Markham Rollins III of  Brown & Brown of NY, Inc.  and The Rollins Agency  has been a lifelong supporter of important community causes, and he has been recognized as NonProfit Board Member of the Year by the Association Of Development Officers. 
 
Westchester Bank-  This regional financial services company supports a wide range of charitable causes, ranging from the March of Dimes March for Babies to the Leukemia and Lymphoma Society. Their CEO, John Tolomer, is one of the most visible figures in the Westchester area, and their commitment to area causes is an important part of their strategy to support the community and offer services as a community bank.
 
Wilson and Sons Jewelers - This family-run business based in Scarsdale has supported a growing number of important local causes, including the Westchester Philharmonic, Boys & Girls Club of Northern Westchester, Hoff­Barthelson Music School, Greyston Bakery, American Diabetes Association and Visiting Nurse Service of Westchester.

Other companies with a local presence who support local causes and organizations include the accounting firm O'Connor Davies, as they provide important support and services to area schools and not-for- profits, from Stepinac High School to a major national Veterans funding organization.
The Bottom Line and Beyond
 
The importance of giving and sponsorship have often merged into a "strategic philanthropy" that is designed for companies large and small to show their support and provide a higher profile for their business at the same time.
 
With the growing pressures on governments and the private sector to cut back on their spending, business leaders are filling the void, and in their contributions, are finding that their efforts have helped them grow.
Are you interested in taking your business to a higher level by developing and implementing an event marketing strategy to support your strategy and promote the good works of your company? Give us a call at (914) 761-7111 or email us at nbsp; walter@hrginc.net
About Hospitality Resource Group

Hospitality Resource Group, Inc. (HRG) is a group of vertically integrated companies, with over 19 years of experience developing innovative training, marketing and event programs for businesses, education institutions, not for profit organizations and municipalities. HRG clients benefit from our proven ability to develop effective management solutions to expand their markets and engage their companies to build brand equity, increase sales and improve productivity. 

The HRG family of companies includes:

HRG has earned widespread recognition from leading industry organizations, including:
 
 



 

Corporate Office: 237 Mamaroneck Avenue, White Plains, NY - Phone: 914.761.7111 - Fax: 914.761.7854 - info@HRGinc.net